At this step, we just do like writing any other business mail.
What salutation should we use? To keep greetings simple, here are some suggestions for what you can use in 90% of business situations:
Enclose or offer additional information for those readers who want detail, or refer them to a Website where more information can be found.
Offer further help if needed.
End the mail with the classics "Regards", "Best" or "Sincerely". Sometimes, you can use the non-traditional like "Look forward to hearing from you", "Hope this helps", "Have a great day" or "Thank you", etc.
And don´t forget to really "end" with your signature.
When writing an email, it's important to have a strong subject line that gets the recipient's attention. This can encourage them to open the email, create a positive first impression and make it more likely for them to engage with your writing.
Informative email subject lines must be short and descriptive. It is a challenge to be noticed in someone´s inbox, so make sure your business and information emails get straight to the point and highlight important information, without being dramatic or appearing like adverts.
The information included in the subject line of an information email depends on the type of information of the email.. The following are some of the most relevant informative subject lines:
Company name] Update [Month] [Year]
Everything that you might´ve missed [today/this week/this month]
We´ve been busy making some changes?
A summary of [company]´s recent updates
Your [daily/weekly/monthly] [activity] summary
Here´s how you got on [today/this week/this month]
Congratulations! You were in the top [X]% of [activity] for [today/this week/this month]
Want to know how others are getting on?
Introducing (product name) by (brand name)
We're launching (product name). Your invitation is inside.
Our most exciting announcement yet!
(Product benefit 1, product benefit 2). It's now possible with (product name).
You asked, we listened: say hello to (product name)
Inside: The most important date for your calendar this year.
24 hours left to sign up for (product name) prelaunch
Informational emails are not called "informational" for no reason. Its main purpose is to inform the recipient of a specific action, and while being creative is always good, you shouldn't allow yourself to be too secretive, unclear, or mysterious at this point.
If there's a pattern you follow in your informational emails, don't change it abruptly. Your audience may be used to seeing certain elements within your emails. In essence, make sure your customers don't confuse your emails with another brand's.
Make sure your email is in the proper format. Your format should speak for itself, be straight to the point and have an appropriate tone.
Esta píldora formativa está extraída del Curso online de Redacción de escritos y correos electrónicos en inglés.
No pierdas tu oportunidad y ¡continúa aprendiendo!
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